Welcome
This entry was posted on 5/14/2006 2:01 PM and is filed under uncategorized.
As a former journalist, I am excited to author my first blog. I hope to engage readers in an interesting back and forth dialogue on a wide range of topics and current events that shape our world. We will delve into controversial public relations and public affairs issues; the need for individuals and corporations to practice ethical behavior and accept accountability when they don't; examine the powerful role both traditional and non-traditional media play in influencing society; and offer perspective on the changing marketing landscape both here and abroad.
Later this week I will tackle my first topic: How Duke University has thoroughly mismanaged its reputation in responding to the alleged rape case involving members of its lacrosse team.
Next week I will tackle the almost comical finger-pointing taking place between a well respected international PR firm and its former L.A. office head who is currently on trial over who was responsible and knew of the over billing of fees being collected by the PR firm from its client -- a public works department within the City of Angels. As I mentioned, responsibility and accountability will be topics of this blog ... stay tuned and I welcome your feedback and participation in what should be fun and engaging dialogue.
